The launch of the Campania goldsmithing district, announced at the September 2024 edition of Vicenzaoro, will make a valuable contribution to Italian exports via the training of young craftspeople to promote “Made in Italy” production, Vincenzo Giannotti, President of the Tarì goldsmithing centre, told Jewellery Outlook Editor David Brough in an interview.
What is D.OR. Campania?
The Campania Gold District is the integrated system that represents the entire gold supply chain of the Campania region, from production to retail. It is made up of a network of companies: the production centres of the Il Tarì and Oromare goldsmith centre, Antico Borgo orefici (the ancient goldsmiths’ district in the heart of Naples) and Torre del Greco, traditionally a centre for coral and cameo processing. D.Or Campania is an open reality, which will soon include gold retail with Federpreziosi Campania, and collaborations with associations, research centres and universities.
What are its objectives?
The objective is to enhance the Campania goldsmith sector in all its facets – from production to retail – highlighting the activities already present in the three centres of Naples, Marcianise and Torre del Greco, the training system characterized by the centres of excellence of the Tarì Design School, “la Bulla” (Borgo Orefici) and I.I.S. Francesco Degni of Torre del Greco. Among the objectives: internationalization, innovation, sustainability and the establishment of a Study Centre to monitor the trends of the sector.
How big is the goldsmithing sector in Campania, and how long has the goldsmithing tradition been established there?
The goldsmith tradition of Campania manufacturing dates back over 2,000 years and is demonstrated by the jewels coming from the archaeological excavations of Pompeii and Herculaneum. It has spanned the entire history of Naples through the Angevin and Aragonese ages up to the Bourbons to reach the present day. The Campania gold sector represents around 600 production companies and over 1,200 retailers, with over 8,000 employees.
How can the creation of this group contribute to “Made in Italy” gold and silver jewellery exports?
Among the objectives of the District there are two fundamental aspects for the promotion of Made in Italy: training of young people, through existing schools and the establishment of an Academy for the managerial training of companies, and internationalization.
