Il Tarì Vale: innovation, services and sustainability at the center of the strategic vision Innovation, services and sustainability at the center of the strategic vision.

Telling the Value of the Tarì Project through a powerful and distinctive narrative is the theme on which the strategic vision of the Goldsmith Center focuses for the coming months.
The "Il Tarì Vale" campaign aims to bring to the surface the added value of "staying at the Tarì" for established companies and for all those, goldsmiths or operating in the Campania region, interested in learning about new tools, in seizing opportunities for growth, and finally to share paths of change.
The starting point of this path is the recent presentation to the Tarì shareholders of the Tarì 2021 financial statements, with closing in surplus and important results.

President Giannotti, how do you comment on this goal, also in light of the historical moment that the country and the whole of Europe are experiencing?

"The closing of the 2021 financial statements was for the Tarì Board of Directors the important final step in a relaunch process that actually starts in December 2019. It was then that Tarì presented the Tarì Next Project to the shareholders, aimed at on strategic levers such as reorganization, digitalization, investments in innovation.
A project that, despite the drama of the international events that would radically change the economic and social scenarios in a few months, was pursued with determination, until reaching the results highlighted by the 2021 Report, but already partially announced by those of the last year".

In summary, what is the “Value of staying at Tarì” today?

"It is a complex question, for which I thank you. I answer by touching two parallel aspects: the economic one and the content one. Today, compared to a few years ago, on the one hand the "cost" of staying at Tarì for a partner company has even decreased by 30%, on the other hand the mix of services and assistance to businesses, already large, is further strengthened.
The financial commitment of the shareholders was lightened thanks to the growth of income activities, starting with the fairs, as well as the direct benefits in terms of visibility and promotion, technical assistance, commercial opportunities. All this has led to a further positive effect: the increase in demand for production spaces, with the consequent revaluation of the real estate value of the Center ".

 

What are the next commitments for Tarì?
 
First of all, the presentation of the first Sustainability Report. A step of great importance, which completes the Tarì Next organizational project. This will be followed by the October edition of Open, the great event in the goldsmith world, which again this year will bring the best of Italian jewelery to Tarì from 7 to 10 October, with the participation of the major national brands. A unique event, which year after year has strengthened its value by focusing on quality, creativity and hospitality. For the next edition, many interesting innovations in terms of creativity and events, while the promotional customers are finally back in full swing, with the intense hospitality program that has always been the strong point of the event. Finally, the awaited incoming of buyers of the Ice Tesori nascosti project is back, now in its tenth edition with a profoundly modified formula for the digital evolution of the Fiera 365 platform, which will make it possible to organize the dense agenda of physical and virtual meetings with buyes from from over 20 countries.
Combinations of art: the Focus of Open
The fil rouge of the Open October appointment will be the Focus "Connubi d’arte". Art and jewelery, a union inherent in the history and tradition that tarì represents, will be the protagonists of a broad program of activities, linked together by the profound synergy that unites the two worlds.
The way of the jewel.
Saturday 8 and Sunday 9, Piazza del Tarì will host 4 artists who will create a live painting performance "The streets of the jewel - artistic interpretation of the evolution of the jewel between tradition and innovation".

 

Sound of Tarì
Music is often an inspiration to creative processes and requires a strong artistic sensitivity.
Friday - Saturday and Sunday music becomes the protagonist of a convivial moment dedicated to all Tarì guests with the presence of a DJ set.
 
TarìArti - The jewel is born at Tarì
The artisans are historically a strength of the Tarì. Present daily, they offer a service that no other polo can boast. The TarìArti project will explore the creative and productive path of the “Made in Tarì” jewel, which is born through a complex and fascinating internal supply chain. To make the most of craft services, on the occasion of October 2022, a video will talk about craftsmanship in a broad sense. Images and interventions will aim to represent the entire category, recounting the sacrifices but also the satisfactions and the evolution of this world.
 
An exhibition of jewelry manufacturing companies will host the jewels entirely made within the center. The same will be accompanied by tags that will mention all the actors involved in the creation of the jewel on display.